Australia's largest industry-based health insurer came to Adrodium with a challenge to help reinvent their legacy product comparison tool with a vision to move the business towards a more customer focus and user-friendly model. To stay ahead of the latest technology development to drive new growth in their digital channels.
Using our innovative ideas and tactical design process, we took a holistic view of the business coupled with industry experience. We wrote an expert algorithm to map out complex health insurance policy information that can be queried in a matter of seconds. This digital solution has resulted in:
We created a simple responsive design using a "needs analysis" methods that are relevant, where users can enter a few details and start comparing. Allowing users engaged to find their comparison and generating a personalised 'Live Quote', where users could make further adjustments to see real-time updates to costs, cover types, savings, etc.
This fully automated solution integrated with CRM allowing TFH to track customer behaviours, quickly respond to customer saving enormous productivity time and improve internal processes.